It can be a tricky process, but I promise that the right font will send your publication leaps and bounds ahead of the competition. Not to mention, you have to stay on brand at all times. That being said, the typography font should always depend on the content of the e-commerce catalog or digital brochure. You can load up your publication with beautiful visuals, striking colors, and the best content you can ever imagine, but if the font is off, then the whole thing is off. Typography font is a different realm of design all on its own. ![]() With the aid of the extra notches and details, they help guide the reader’s eyes across the page, from one word to another. The classic serif font is used more in printed publications. ![]() ![]() ![]() Basically, they’re very pleasing to look at. Sans serif fonts are typically reserved for digital publications, as they implement more of a design element. Futura has been used in many notable places since its release, such as on the jerseys of American soccer teams, in video games, and in movies. You could boil it all down to preference, but does using one over the other really make a difference? As it turns out, yes.īasically, it all comes down to whether you plan to print your publication or keep it digital. Now, as you can see, there are some major differences in these two fonts.
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